About
A Cultural Icon
The Company was established to reboot its wildly successful science-based, original mood ring, the world's 1st smart wearable. As a fun and fashionable conversation starter the new tech-enhanced truMood ring will incorporate state-of-the-art nervous system monitoring with mindfulness and biofeedback app empowered management of stress.
Very Timely Opportunity
Stress has reached historic, "epidemic proportions" (US Surgeon Gen'l). Traditional means of addressing, eg drugs and alcohol are giving way to natural means, eg biofeedback and mindfulness. Mental-emotional health & wellness represent a major new & timely investment opportunity. truMood fosters anxiety-relieving social interaction plus proven biofeedback management of anxiety!
Unicorn Potential?
Smart wearable user surveys listed stress-monitoring as the most wanted new app. Emotion detection & recognition is projected to reach $90B by 2024 (40% CAGR). The market includes: aggregation of stress & health data; assessment of consumer emotional reaction to media content (TV & internet ads, political messaging, etc.) &; improvement of personal & corporate stress management programs.