It's All About
A Cultural Icon
The Company was established to reboot its wildly successful ($250M) science-based, original mood ring, the world's 1st smart wearable. As a fun and fashionable conversation starter the new truMood ring will incorporate state-of-the-art nervous system monitoring with mindfulness and biofeedback app empowered management of personal stress.
Timely Opportunity
Stress has reached historic, "epidemic proportions" (US Surgeon Gen'l). Traditional means of addressing, eg drugs and alcohol are giving way to natural means, eg biofeedback and mindfulness. Mental-emotional health via stress-management represents a major new & timely investment opportunity. truMood fosters anxiety-relieving social interaction plus proven biofeedback management of anxiety!
Unicorn Potential?
Smart wearable user surveys listed stress-monitoring as the most wanted app. Emotion detection & recognition is projected to reach $90B by 2024. With an estimated 40% CAGR the market includes not only stress monitoring & management, but the enormous opportunity to collect stress & health data (insurance companies), as well as assess the emotional reaction to media content (TV & internet ads, political messaging, etc.). The Company will address this emerging new IoT market opportunity.